Distribution of OEM licenses

The OEM / ESA (formerly ASL) model allows you to combine your core competency with software to generate lasting and significant value for your customer.
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The OEM license model

OEM (Original Equipment Manufacturing) is a way to bundle manufacturer software licenses with your core business ( software solution, ASP, IT service, hardware ). As a result, you not only achieve attractive pricing, but also long-term customer loyalty and new business opportunities.

This is guaranteed by your personal touch:

The combination of your business model and manufacturer components results in your unique selling point and your gateway to new markets.

A triangle that bundles software, service and hardware in middleware, surrounded by the text "Rely on your Value Add".

Your advantages with OEM

Sales & Market Positioning

  • One Face to the Customer – Your solution and your brand are in the foreground throughout the entire sales process.
  • No competition from the manufacturer to your products.
  • No offer comparability of the OEM software/middleware for end customers possible.
  • Their business model combined with OEM software/middleware creates a clear unique selling point on the market.
  • Development of new market segments and additional business potential.
  • Worldwide distribution possible without regional restrictions.

Customer loyalty & business development

  • Long-term customer loyalty remains completely in your hands.
  • Planning security for subsequent business through maintenance extensions exclusively via you.
  • The end customer receives a total offer from a single source – without separate manufacturer offers or external license costs.
  • No direct contact of the customer with the software manufacturer.

Cost-effectiveness & planning security

  • Attractive and calculable pricing model through fixed license prices.
  • Transparent and predictable margins for your business model.
  • Simplified quotation and pricing towards your customers.

Simple contract & license management

  • Your customer does not need their own contracts with the software manufacturer.
  • Uncomplicated contracting for you as a solution provider.
  • You take on the compliance responsibility to the manufacturer – not the end customer.

Security & Technology

  • Safety and trust through the use of established technologies from a major manufacturer.
  • Use of proven OEM software and middleware without its own development effort.
  • Technological stability and long-term manufacturer support.